Escape from Hamsterdam
I’m thinking about purchasing a Kia Soul. I visit the Kia website and make my way to the page dedicated to the hip, urban ride. I start to customize one, thinking of the essentials and not-so-essentials that I absolutely must have. Then, I’m carefully hovering over a very important button. A “buy now” button? No, even with Kia purchasing a new car isn’t that streamlined. Rather I’m taking great care over a button called “Launch”. I’m ready. I press it quickly and firmly. And my hamster is propelled 21 feet through the air, with the aid of a couple of surfboard-topped Souls.
OK. I’ll tell you what I was doing. Or if you look below, I’ll show you.


