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Kia Soul Tops in Safety and Value

September 14, 2009 Features, Kia Awards, Kia News No Comments

The late great James Brown had me pegged because I’m a Kia Soul man do do do do do do do. Let me explain. Naturally, when buying a car one must consider what they are looking for. Personally, the two most important factors as far as I’m concerned are value and safety. Warning, if value and safety are not important to you when purchasing a car, you are unlike just about every other car shopper, and this blog post may not be for you. But if you’re like most car buyers walking around area Waukegan dealers, either value, safety or both are the key factors in making a purchasing decision.

Kia has long been a fan favorite with their ridiculous 10-year, 100,000 mile warranty. Combine that with the new Kia Soul going for as low as under $14k, and you have the definition of value.
Like the time I fit 78 M&Ms in my mouth at once, Kia’s warranty and value is forever impressive but has been a story told to death. The real story here  with the Chicago Kia Soul is safety. The most respected worldwide companies in terms of car safety evaluation all have the Kia Soul at the top of the list. The 2010 Soul is winning seemingly every safety award around. Leading the safety achievement list is the “Top Safety Pick” award from North American Insurance Institute for Highway Safety. Earning the “Top Safety Pick” is more than a small honor, as the NAIIHS does the serious bulk of crash testing and are the unofficial safety police. The NAIIHS is kind of like me when I was the hall monitor in the 6th grade, but with more respect and better notepads.

It’s tough to argue with the safest car when you are a family man. A 5-star safety rating (out of 5) from EuroNCAP confirms the Soul’s protective qualities. While I’m someone who likes the design of the 2010 Soul, visual appeal is often a matter of preference for different Waukegan new car buyers. Plenty of people like the Soul for its defiant, urban look as well. But perhaps the most impressive and innovative design on this Kia is what you can’t see. I took a Chicago Kia Soul test drive a few months ago, and I was impressed with the vehicle. I found it difficult to believe that so much car came so affordably. Now, with all of the information emerging about the safety of this vehicle, it seems tough for any local car buyer to pass up this Waukegan new car.

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